Brand Assessment and Development

Company brands are the most valuable assets of most consumer businesses. They’re also some of the most difficult entities to create, evaluate and change.

Whether your company is acquiring an existing brand, repositioning your current brand or developing a new brand from the ground up, Cardinal Company can provide invaluable assistance.

As veterans of numerous notable branding and rebranding projects, we bring key capabilities to the table:

Brand Context/Competitive Climate

Industry and segment profile

Direct/indirect competitive analysis

Concept positioning within competitive landscapes

Analysis of brand strengths and weaknesses

Brand Experience Assessment

Customer experience with differentiators

Product depth/breadth and mix

Service delivery component

Physical assets evaluation

Brands Platforms/Positioning

Brand positioning, identity and architecture

Brand consistency and alignment

Evaluation of marketing programs, spending and resource allocation

Concept Drivers/Value Proposition

Customer profitability analysis

Pricing strategy and profit contribution

Economic drivers and levers