Truths and Consequences

Cardinal Company engagements vary in nature and in scope. What they typically have in common is success in meeting the objectives. Here are a few examples:

Concept Turnaround

Serving as a key member of a corporate turnaround team, Cardinal principal Debra Tippett repositioned a $120 million restaurant chain brand. The strategic marketing initiatives along with concurrent operational and financial initiatives resulted in positive sales growth, significantly higher guest counts and triple-digit increases in profit.

Strategic Development

After completing an assessment of the competitive environment, customer needs, revenues and margins, Cardinal Company developed a category strategic opportunity matrix for a multi-billion dollar food manufacturer. The initiative is designed to yield a long-term plan to leverage the client’s core competencies and achieve financial growth targets.

Brand Positioning

Cardinal helped a chemical company client drive future growth by identifying and developing a new brand position around a strategic point of difference. The engagement includes directing the creation of the company's corporate identity, website, sales materials, product information and trade show graphics.

Marketing Management

As part of a long-term relationship with a 300-store restaurant chain, Cardinal Company helped the executive leadership team navigate the transition from an entrepreneurial to a corporate business model. With a goal of retaining the chain’s unique culture throughout the transition, Cardinal provided support in a number of areas, including brand-positioning development, consumer research, prototype development and marketing plan direction for franchisees in addition to providing general counsel to the CEO.

New Business Development

Cardinal provided business assessment and marketing counsel to support the new-market launch of an educational retail franchise. The engagement included conducting interviews with key influencers to identify perceptions and attitudes in advance of developing marketing efforts.

	Truths and Consequences Cardinal Company engagements vary in nature and in scope. What they typically have in common is success in meeting the objectives. Here are a few examples: Concept Turnaround Serving as a key member of a corporate turnaround team, Cardinal principal Debra Tippett repositioned a $120 million restaurant chain brand. The strategic marketing initiatives along with concurrent operational and financial initiatives resulted in positive sales growth, significantly higher guest counts and triple-digit increases in profit. Strategic Development After completing an assessment of the competitive environment, customer needs, revenues and margins, Cardinal Company developed a category strategic opportunity matrix for a multi-billion dollar food manufacturer. The initiative is designed to yield a long-term plan to leverage the client’s core competencies and achieve financial growth targets. Brand Positioning Cardinal helped a chemical company client drive future growth by identifying and developing a new brand position around a strategic point of difference. The engagement includes directing the creation of the company's corporate identity, website, sales materials, product information and trade show graphics. Marketing Management As part of a long-term relationship with a 300-store restaurant chain, Cardinal Company helped the executive leadership team navigate the transition from an entrepreneurial to a corporate business model. With a goal of retaining the chain’s unique culture throughout the transition, Cardinal provided support in a number of areas, including brand-positioning development, consumer research, prototype development and marketing plan direction for franchisees in addition to providing general counsel to the CEO. New Business Development Cardinal provided business assessment and marketing counsel to support the new-market launch of an educational retail franchise. The engagement included conducting interviews with key influencers to identify perceptions and attitudes in advance of developing marketing efforts.
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